Brainstorm is preparing to unleash a “comprehensive TV and in-store marketing campaign,” for the launch of its latest collectable, the Hair-ee Spring Magno-Z.
Predicted by the Lancashire based toy firm as the “new playground craze,” Magno-Z are springy, stretchy and magnetic characters that can be stuck together or any magnetic surface.
The new line will be supported with a comprehensive TV, PR and in-store marketing campaign, that includes supplying retailers with CDUs featuring TV screens to play extended versions of the Magno-Z advert in store.
Nick Saunders, sales and marketing director at Brainstorm suggests that the “TV advert has the catchiest audio track we have ever heard,” and hat “you should be prepared to dance when you view [the advert].”
With six different colours and nine different characters, there are over 50 of the pocket money toys to collect.
Magno-Z will be on display at both the forthcoming Independent Toy and Gift show and Toymaster Show for pre-orders.
Stock will be available from the end of May and TV advertising will commence in the second half of June.