After successfully running her own consultancy for the past eight years, PR pro Lesley Singleton has launched a new business dedicated to brands in the toys and games sector called Playtime PR.
Singleton, one of the Top 100 Women in Toys, is launching with a roster of clients in the toys and games sector including Bananagrams, Bizzy Bitz, Linkee, Winning Moves and A Girl for All Time.
Playtime PR will provide ‘creative, dynamic and affordable PR solutions’, with a focus on creating and delivering ‘slick, results-driven campaigns’.
“It’s time to face facts: I love toys and games quite possibly more than my own kids love toys and games," said Singleton.
"My weekend Dobble marathons are getting beyond competitive. My LEGO obsession is frankly ridiculous, and gossip has been replaced by tipsy sessions of Cards Against Humanity on nights out with the girls.
"It’s always been my ethos to work with people, brands and products I can truly get passionate about and it’s been over the past few years, since bringing in new business such as the mighty Bananagrams, Top Trumps and Linkee, that I’ve realised exactly where that passion lies. Toys. Games. Playing. Fun.
"And so Playtime PR is the natural next step – a hardworking, toys- and games-obsessed PR consultancy, dedicated to brands in the play sector. An affordable, creative option for brands of all sizes, offering a meaty 360-degree approach, from one-off campaigns to long term retained relationships.”
Singleton has also extended her network of freelance talent to bring in a wealth of toys and games-related expertise.
For further information, visit www.playtimepr.com.