Marbel believes its new collectable cardboard robots, OiDroids, can be the next big playground craze to hit the UK.
OiDroids are cards that users can build into robots without the need for glue or scissors. Sold in packs of four, each pack retails at £1.99 while bigger packs of 12 sell at £4.99 and party packs of 40 are £14.99.
With 96 to collect, Marbel believes OiDroids is destined to be a hit in the playground.
“OiDroids are different to the other collectable ranges in the market such as Top Trumps and football cards,” said Marbel marketing executive Stacey Thornton.
“Retailers should be excited as they are a low value impulse purchase enabling them to be sited near tills as they come in a CDU.
“Due to their low value we expect them to sell well at retail as they fit within the children’s pocket money category and drive excitement amongst children as they don’t know which robots are inside.
“They can also trade them with their friends on the playground in order to acquire the missing rare cards from their collections,” Thornton continued.
There is also an OiDroids App which allows users to bring the robots to life and control them via augmented reality.