Twentieth Century Fox Consumer Products has detailed the expansive list of partners on board to create lines for the upcoming Fox Animation Studios sequel, Rio 2.
More than 100 licensees worldwide are on board, including Jakks Pacific for toys, H&M, Hallmark gifts, Rovio Entertainment and Angry Birds, DecoPak decorations, HarperCollins Publishers, Titan Books and Cupcake Digital.
Jakks Pacific’s Rio 2 range spans musical plush, figures, bulk toy and novelty items available at retailers nationwide now.
“The Rio brand has grown immensely in global appeal, and as we celebrate the sequel of the beloved animated film, we are thrilled to introduce new partnerships worldwide with a wide variety of best-in-class brands,” said Jeffrey Godsick, president of Fox Consumer Products.
Read the full story at our sister site Licensing.biz.