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Rainbow Designs aiming to bring contemporary twist to the classic characters

New look revealed for Peter Rabbit nursery line

Rainbow Designs has unveiled a fresh, contemporary new look for its Peter Rabbit nursery collection for 2014.

The line includes a range of cute, cuddly and charming infant toys made from baby soft plush. These include a My First Peter and My First Flopsy soft toy, comfort blanket, bean rattles and a Musical Peter Rabbit.

Toddler toys in the range have been designed to encourage core development and learning skills including illustrated Stacking Blocks, a wooden counting Peg Puzzle and Wooden Dominoes.

The new line will be launched in John Lewis stores and independent retailers from this month.

“We’re extremely excited about the extended product line which will be on shelves in March,” Anthony Temple, MD at Rainbow Designs, told ToyNews. “Our new Peter Rabbit baby and nursery collection is now much more focused product wise and sector defined, which means it fits with the quality and style of products retailers are looking for.

“The Peter Rabbit range is fresh, contemporary and at the same time retains the timeless charm reflective of the classic Beatrix Potter stories.”

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