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New 3D backpack being introduced, alongside fresh stationery lines.

Sambro bags extension to One Direction deal

Global Merchandising Services has extended its deal with Sambro for its One Direction range of bags and stationery.

The firm has enjoyed strong success with its collections, selling over eight million bags featuring the boy band.

Sambro will now launch new 1D bags including new designs and colourways for tje rucksack and messenger bags line. It will also introduce a 3D backpack featuring the group.

In addition, the stationery collection will be extended to include everything a 1D fan could wish for.

"We are ecstatic to have renewed our partnership with Global," said Sambro’s Nikki Samuels. "The amazing popularity of One Direction just continues to grow and grow, and we are excited to be a part of this brilliant merchandising programme.

"We know that 1D fans are always on the look out for the best products dedicated to the band and we know they will love the new designs and innovations we have in store."

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