KD UK is launching Tech Too, a new brand to ‘help satisfy preschoolers’ demands to have their own technology’.
Tech Too has already proved to be successful for KD Group in Europe and now the firm is introducing the brand to the UK.
Each item in the range helps children learn about colours, numbers, observation, hand-eye coordination and more while they play.
The range is currently made up of Kooky Keys, Alphabet Tablet, Smooth Touch Smartphone and My First Remote Control.
“We’re really excited about launching Tech Too in the UK as it’s our first venture into non-licensed ELA’s," said Tracey Devine, marketing and licensing director at KD UK.
"Our parent and sister companies have already accomplished superb results from the range, so we see no reason why the UK market will not follow suit.”
The new range will be supported by ‘KD Mumbassadors’ who will review products on their blogs. This will be backed by a competition running in Real People, an ad in Achieve Magazine and a twitter party designed to create a buzz around the new range.