ITV Studios Global Entertainment has signed a deal with Hy-Pro International for a range of Matt Hatter products.
Hy-Pro International is the latest licensee to join the popular brand and the firm will release a range of bikes, inline scooters, skates, skateboards and accompanying accessories at mass-market retail in the UK and Eire from Q4 2014.
"We can’t wait to hit shelves later this year with a superb cross-category range that demonstrates the breadth and quality of this must-have brand,” said Trudi Hayward, SVP Head of Global Merchandising, ITV Studios Global Entertainment.
A range of Matt Hatter toys will arrive later this year from master toy partner Simba Dickie Group.
This collection will span action figures, role play items, remote control vehicles, collectibles and playsets.