Studio 100 International has signed a deal with Headstart International to become the worldwide mastertoy partner for Australian character Blinky Bill.
Headstart International will work with Studio 100 and Merchantwise to produce a range of Blinky Bill licensed products for children including plush, figurines, playsets and bath toys.
The toy launch will coincide with the upcoming release of the new Blinky Bill CGI movie.
Blinky Bill is based on a popular children’s book series and long running animated TV series aired in Europe, Asia and Australia.
Blinky has 80 per cent brand awareness in Australia and New Zealand and the range from Headstart will initially be launched here in these territories. The range will then roll-out worldwide later on.
“We are excited to announce our new major mastertoy deal with Headstart," said Marie-Laure Marchand, international licensing director at Studio 100 International.
"Headstart is a driving force in the Australian toy industry and will be in the best position to capture the essence of our little Koala.
"The range will appeal to Blinky’s biggest fans and will support the highly anticipated movie release. Both Studio 100 and Flying Bark Productions are looking forward to seeing the range of Blinky Bill products grow.”