Home / Marketing / YooHoo & Friends teams with Chessington World of Adventures
Aurora World seals new marketing initiative for soft toy brand.

YooHoo & Friends teams with Chessington World of Adventures

Aurora World has revealed a new marketing initiative which will see its YooHoo & Friends brand become exclusive sponsor of the Children’s Zoo at Chessington World of Adventures Resort.

The petting zoo will be renamed the ‘YooHoo & Friends Children’s Zoo’ during the period of the sponsorship campaign, with all signage – including notices and animal profile boards, park maps and websites – themed with YooHoo & Friends graphics.

The adjoining shop will also be rebranded as the ‘YooHoo & Friends at the AMAZU Shop’ and will now remain open all year-round. The property will have a significant presence in a themed area within the store.

The opening weekend will be supported by a meet and greet with YooHoo costume characters and special giveaways for children.

"This collaboration with one of the UK’s foremost attractions is a very exciting development for YooHoo & Friends," said Nigel Layton-Hill, Aurora’s sales director. "It will further endorse YooHoo as a leading plush brand and must have collectable for now and the future."

Check Also

OnBuy details plans to span 140 countries by 2023 in latest globalisation move

OnBuy, the online marketplace that has set out its mission to rival Amazon and eBay, …