UK toy firm HTI Group has appointed Chris Spalding as chief executive officer.
Spalding will report to a newly-formed investor board, led by current CEO and principal investor John Hutt.
Hutt will now take on the role of chairman and will retain an active involvement in the strategic direction of the business.
Spalding is currently managing director and SVP of LeapFrog International and over the last five years has helped to grow its international division as part of the group’s global leadership team.
Prior to his time at LeapFrog, Spalding worked at the likes of Coca-Cola, PepsiCo, Virgin and Associated Newspapers.
“We’re delighted to confirm Chris’ appointment, which follows a rigorous selection process undertaken by the board," said John Hutt, current Group CEO and principal investor.
"He has achieved considerable success at LeapFrog during his tenure, significantly growing international sales, profits and market share.
“We’re convinced he has the right mix of skills and experience in our core domestic and international markets to make a major impact on the group’s forward performance.
"His ambition for HTI will be instrumental in helping us achieve the next aggressive phase in our plans and his day-to-day leadership will allow me to focus on strategic opportunities for HTI Group while pursuing other business interests.”
Spalding added: “HTI Group’s pedigree and potential make this an incredibly exciting time to be joining the business.
"As the UK’s largest independent player in its sector, the group has an enviable portfolio of brands, licenses and customers, supported by an incredible team and a truly global presence.
“I’m looking forward to working with that team as we continue our investment in our intellectual property, licensing programme and strategic customer partnerships around the world.”
HTI Group develops a wide range of products across several categories spanning role-play, dolls’ prams, vehicles, bikes and scooters and pocket money toys.