NPD data reveals LeapFrog retains the title for third consecutive year

LeapPad was number one kids’ tablet brand in 2013

LeapPad has been named the number one children’s tablet brand in the UK in 2013, according to the latest year-end sales data from the NPD.

LeapFrog is celebrating the results that reveal the brand outsold competitive brands, spanning learning tablets and Android-based kid’s tablets.

2013 proved to be a successful year for the children’s learning products company as it also saw its LeapPad family of tablets – including LeapPad2, LeapPad 2 Power and LeapPad Ultra – top many of the UK retailers’ top toys at Christmas lists.

The latest NPD results mark a hat trick for the firm, as its retain is leading position for the third year running.

“We continue to innovate year after year and we’re delighted to see the LeapPad line retain its crown for the third year in a row, “ said Chris Spalding, managing director and senior vice president for EMEA and Australasia at LeapFrog.

“Last year alone we achieved more than 23 prestigious UK industry and parenting awards for our tablet line which is testament to the quality of our products which continue to excite, entertain and educate young active minds across the country.

“We have some ground breaking new innovations planned for 2014, and are excited to once again be in a position to completely revolutionise learning experiences for children this year.”

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