Home / Retail / Morrisons plans to drop gender-based toy signage
Company u-turns on 'no plans' to change stance as pressure mounts from Let Toys Be Toys

Morrisons plans to drop gender-based toy signage

Morrisons is gearing up to switch from gender to price-based toy signage in its stores.

Marketing Week reports that the supermarket, which previously announced it had "no plans" to change its in-store displays, now plans to end its use of pink and blue categorisation.

A recent report from the pressure group Let Toys Be Toys disclosed that Morrisons had the ‘most gendered in-store signage’.

It is not yet clear when the supermarket intends to implement the new marketing strategy but Morrisons is the latest in a growing list of retailers to agree to end the practice of ‘girls’ and ‘boys’ signage that includes M&S, Tesco, Next and Toys R Us.

About dt-admin

Check Also

Coronavirus will slow but not scupper LEGO’s plans for 80 brand store roll out across China this year

The ongoing coronavirus pandemic will not scupper plans to roll out 80 new brand stores …