Interplay will be supporting its My Living World collection of science kits this weekend, with a celebrity appearance by TV naturalist Nick Baker at Hamleys in London.
The nature expert will be at Hamleys on Saturday, February 15th between 12 and 4pm as part of a live demonstration event to children and families visiting the store.
There will be high profile My Living World branding in the demo area, as well as a selection of creepy crawlies on display, ensuring that Baker is a star attraction.
"The event will provide a showcase for the My Living World brand," said Gemma Porter, marketing manager at Interplay. "We will be able to reach hundreds of children who can see the My Living World kits first hand whilst getting involved in a demo from Nick Baker.
"Nick has had so much involvement in the development of the My Living World collection and this, together with his passion for the natural world, makes him the ideal person to highlight the range in store."
The My Living World collection includes nine kits. Each kit breeds a level of responsibility and encourages children to ask questions about the world around them.