Will develop a toy range based on the new brand

Tomy signs as master toy partner for Sonic Boom

Sega has revealed a new branch to the world of Sonic the Hedgehog in the form of the Sonic Boom.

This new brand will feature a CG animated TV series, new games for the Wii U and Nintendo 3DS and a new toy range.

Tomy has signed as the master toy partner and will develop a toy range spanning plush, action figures, RC, role play, vehicles and novelty.

Read the full story at Licensing.biz.

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