ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
To promote The LEGO Movie, ITV will broadcast an ad break featuring adverts made entirely out of LEGO on Sunday.
Digital Spy reports that adverts from Premier Inn, BT and Confused.com will be given a LEGO makeover and will feature LEGO versions of Lenny Henry, the BT flatmates (above) and Confused.com’s Brian the Robot.
Characters from The LEGO Movie will appear between each advert, and the final ad in the break will be an exclusive new trailer for the film.
The LEGO Movie is in US cinemas from today and arrives in the UK on February 14th.
