Vivid is offering Moshi fans the chance to have themselves turned into a Moshling.
The ‘transformation’ is being offered as a competition prize included in the launch campaign for the Series 9 Moshling Blind Bags.
The campaign also sees Vivid team with Turner’s Boomerang to sponsor an air consumer countdown for the launch of the figures.
Every day until the new line’s release in stores on February 14th, one of the 16 new Moshlings will be unveiled, accompanied by a character biog and mini animation.
Dubbed ‘Hunt for Furnando’ in reference to the 17th Ultra Rare Moshling to be released, the launch campaign will be the largest ever simultaneous Moshling Series countdown to date, with 20 Mummy Bloggers participating alongside Mind Candy community channel announcements, dedicated retailer countdowns and promotional activity.
The ‘Hunt for Furnando’ will kick off on February 14th along with the launch of a bespoke website and competition for fans who manage to track down the elusive Moshling.
Furnando finders will be able to enter the draw to win the Ultimate Moshi Prize, the chance to turn themselves into a Moshling.
"working on a cross-platform campaign of this scale with such an aspirational prize for Moshi fans is an exciting initiative for our biggest series launch to date,” said Neil Bandtock, managing director of Vivid Toy Group.
“To be able to partner with Turner on a 16 day countdown to support the Series 9 launch into stores is a major brand-driver which, teamed with the blogger and retailer activity, will drive consumers to join in the national ‘Hunt For Furnando’ campaign.”