Hit Entertainment reveals deal ahead of Nuremberg show.

NUREMBERG 2014: Simba Dickie signs as new European master toy partner for Fireman Sam

Hit Entertainment has confirmed Simba Dickie as the new European master toy partner (non UK) for pre-school brand, Fireman Sam.

Launching the first lines from August, Simba will produce a range of figures, play-sets, vehicles and role play, while Dickie will have die-cast vehicles, play-sets and accessories, as well as RC vehicles and walkie talkies.

You can read the full story on our sister site, Licensing.biz, by simply clicking on this link.

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