Busy Underground Toys is to launch a new line of Grumpy Cat merchandise.
Real name Tardar Sauce, Grumpy Cat was first introduced to the world via a photograph on social media site Reddit. A video of her was uploaded onto YouTube and she quickly became a viral sensation, with the video having notched up over 13.5 million views.
Grumpy Cat’s Facebook page has over two million followers globally, her Twitter account has over 118,000 followers and her Instagram profile has 109,643.
Merchandise already sells at Walmart, Hot Topic and Thinkgeek, with Underground Toys looking to roll out lines across Forbidden Planet and HMV.