Freezeez is the first ice cream maker featuring popular licensed characters on the market

TOY FAIR 2014: Worlds Apart unveils Freezeez

Worlds Apart is venturing into new product areas this year with the launch of the new Freezeez – a licensed ice cream maker – this Spring.

Fans can enjoy an ice-cream made by their favourite characters including Spider-Man and the cast of Teenage Mutant Ninja Turtles.

By simply mixing ice, cream, a pinch of sugar and a flavouring of your choice, kids and grown-ups can produce their own treats in two minutes.

Meanwhile, the new Ready Room decorative wall stickers range is launching in July.

‘2014 is an exciting year for Worlds Apart,’ read a statement from the firm, ‘with marketing capacity significantly increased, a new brand identity and a content driven website to be unveiled in spring.’

The new website will engage with consumers through regular editorial content alongside broader on and off-line promotional campaigns.

Furthermore, the firm will be adopting a new integrated approach to marketing, PR and digital with a team working on creative, support to all brands and products and working closely with partners.

Worlds Apart achieved an international growth of 17.7 per cent with Skoot and Wobble Deck in 2013 and an eight per cent increase in the UK.

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