The new collection will include micro dolls, play sets, styling heads and stationery

Flair to unveil new Sofia the First range at Toy Fair

Flair is readying for the grand unveiling of its latest collection of Sofia the First products at Toy Fair.

Disney’s young royal, Sofia the First, encourages girls to follow her journey from an ordinary girl to a princess in training.

The new collection from Flair will include a range of micro dolls, with play sets proportioned for the 2.5 cm figures of Sofia, her friends and further characters from the TV series.

The range will include the Magical Amulet Playset, featuring lights and movable parts. Once opened, the Amulet reveals three levels, the castle, Sofia’s bedroom and the ballroom.

Available from July this year, the new produce line will also include Sofia the First styling heads, encouraging hair-play, while a range of Sofia the First Princess in Training Journal Makers and Sticker Scratcherz will also be introduced.

Nicola Bergot, commercial director of GP Flair, said: "Sofia the First has rapidly become a favourite princess for girls aged three to six and we are naturally delighted to have a range of fabulous products to showcase at Toy Fair.

"Our aim will be to bring the magic of Sofia to her fans in new and interesting ways that will capture the enchanting story while inspiring creativity; whether through miniature role-playing or traditional creative play."

About dt-admin

Check Also

WiT elects nine members to its board of directors

Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organisation and the industry’s preeminent …