Hot on the heels on the Sparkup news yesterday, Vivid has this morning confirmed it has added new collectable line Disney Wikkeez to its portfolio.
Disney Wikkeez has been designed and developed by PPI Worldwide Group, the firm behind the successful Gogo’s Crazy Bones.
The characters have a light shape with a curved back which enables children to challenge their friends to different games.
There are 40 characters to collect in series one, with Vivid launching four core skus for autumn: Blind Bag (£1.99), Collector Pack (£4.99), Collector Tin with eight figures in a special finish (£9.99) and the Disney Wikkeez Play and Display Set (£19.99), which acts as a perfect storage unit for the characters.
"We are pleased to add the Disney Wikkeez range to our portfolio," said Kerry Paternoster, senior brand manager at Vivid. "Disney is an evergreen licence with great consumer awareness. With an array of characters to be collected and 140 new characters already in development combining gameplay with collectables, it is sure to be a hit at retail."
Isaias Miremberg, PPI Worldwide Group owner, added: "We are excited with the reaction to Disney Wikkeez in the UK market, and we are pleased to cooperate with Vivid Imaginations."