UK toy designer and manufacturer, HTI has signed with Innovation First to distribute there firm’s portfolio of Hexbug, Nano, Aqaubot and new products for 2014, including the Battling Spiders.
The deal grants HTI the right to deliver the products to independent toy retailers and certain key accounts across the UK and Ireland.
Daniel Richardson, UK sales director of Innovation First, said: "We are delighted to have sealed this distribution deal with HTI.
"We wanted to increase our customer base but at the same time maintain our high levels of customer service. HTI is the ideal partner to deliver this, with a fantastic showroom facility, extensive customer base and great sales marketing team to give our products full support."
HTI managing director, Mark Walls, added: "We are absolutely delighted to be working with such a forward thinking company.
"Innovation First delivers solid, profitable brands and has a track record for combining new technology, originality and longevity of their product ranges.
"Adding Innovation First to our portfolio enhances our distribution offer and further establishes HTI’s position as a leading UK distributor to the biggest toy brands."
The Innovation First products will be available to view at Innovation First’s stand at London Toy Fair.