Dragon-I Toys is kicking off its fifth year in the industry with a collection of new products for the tech toy arena, including the Toy-Fi Teddy.
The firm is introducing new lines to its popular Chatimals brand, as well as extending its portfolio of licensed toy merchandise including Talking Tom and Friends.
Toy-Fi Teddy utilises toy-fi technology enabling the bear to communicate with mobile devices anywhere in the world, allowing friends and family to send messages to the bear.
Dave Cave, president of Dragon-I Toys, said: "The Toy-Fi line promises to wow. We have spent years in research and development to bring consumers a plush evoking traditional play, interlaced with easy to use technology that both children and parents will adore."
Dragon-I Toys will be showcasing its Toy-Fi Teddy and its new additions to the Chatimals and Talking Tom and Friends plush toy lines at this year’s Toy Fair.