LeapFrog has kick started its 2014 with the launch of a new action hero game franchise called Adventure Sketchers.
Boosting the firm’s expanding game portfolio, Adventure Sketchers is a new fantasy game that will challenge kids to design an original character and play their hero in a fully customisable quest.
Alongside putting children’s art and design skills to the test, the game also encourages story-telling among its target audience of children aged between five and eight years old.
Kids can record voiceovers and sound effects to be used in their adventure as well as add to the narrative by drawing items such as animals or vehicles that could help their protagonist on their journey to find the Pen of Power, reunite the Book of Wonder’s pages and save the Kingdom from the evil wizard Grumpus.
The new property will sit alongside popular licensed titles in LeapFrog’s current library, including Sofia the First, Doc McStuffins and Jake and the Never Land Pirates.
"Supported by a heavyweight TV and online advertising campaign, as well as a robust PR and social media programme, Adventure Sketchers will without a doubt be a hero product for us in 2014," said Chris Spalding, senior vice president and managing director, EMEA at LeapFrog.
"We know that every child is different, learning at their own pace and in their own style so we strive to continuously offer personalised learning solutions that capture a child’s imagination as well as inspire and encourage them every step of the way.
"Adventure Sketchers lets children put their own stamp on their individual learning journey – they feel in control and can express themselves creatively while they play and learn with this action packed new game.
"This is an incredibly exciting start to 2014 for us and really sets the pace for what we believe will be a ground breaking new year for LeapFrog in terms of both innovative software and exciting new hardware launches. Watch this space."
Adventure Sketchers, available as a cartridge game of downloadable app, works with all LeapPad learning tablets and LeapsterGS devices.