Toy Fair 2014 has sold out.
The annual event, now in its 61st year has seen a rise in demand for space, having increased its floor space to 22,000 square metres, now including the whole of the Upper West Hall at Olympia.
The final space at Toy Fair was snapped up by Canadian toy firm, Danawares.
Dana Lewis from Danawares, said: "We are so excited to be exhibiting at Toy Fair and to share our Canadian successes with the UK toy market.
"We are eager to showcase our ranges and to meet as many toy buyers and distribution partners as possible and feel Toy fair is the right place to achieve this."
Taking place from January 21st to 23rd, the exhibition will welcome more than 280 companies to the show floor, an increase on 2013’s 260.
60 first time exhibitors will be making their way to the Fair – held at Olympia’s Grand and West Halls in London – along with 16 further companies making their return to the fair, after some time away.
Among those making their return will be; Brookite, Extreme Fliers, Funrise, K’Nex UK, Little Tikes, Terox Toys, Trends UK and Zapf Creation UK.
They will join some of the major names in the toy trade, including; Bandai, Character Options, Flair, Golden Bear, Grossman, Hasbro, HTI, LEGO, Playmobil, Re:creation, Spin Master Toys, Vivid and more.
Furthermore, Toy Fair 2014 will see 24 returning companies increase their stand space on 2013, while The Greenhouse – home to small and start-up companies – will celebrate its 11th year and play host to 45 exhibitors.
While exhibition space is now sold out, companies can still be added to the Toy Fair 2014 waiting list by contacting Simon Pilling at the BTHA at firstname.lastname@example.org.