The Milkysnugz range of baby bottle comforters and warmers will now be available at Tesco stores throughout the UK.
The Milkysnugz brand – compatible with 98 per cent of baby bottles – has also found stockists in independent retailers in Manchester, Liverpool, Ireland and in the luxury baby boutique Cootchie-Coo in Leeds.
The range aims to provide comfort by keeping baby bottles warm while doubling up as a soft buddy to snuggle up with.
The brand enjoyed a successful 2013, not only securing its place in the world’s second largest retailer, but Milkysnugz creator Sukhvinder Javeed was also selected as one of Theo Paphitis’ Small Business Sunday winners.
The range was highlighted for its dedication to family investment, ‘helping make life easier in the early days, while in the later stages the product aids the transition from breast to bottle.’
Sukhvinder said: "2013 was a tremendous year for us. I was absolutely thrilled when Tesco said they wanted to stock the collection.
"We have worked really hard on developing Milkysnugz to ensure that as many families as possible can benefit and I am really proud of the range.
"To have retailers and initiatives like Small Business Sunday supporting our brand makes me confident that we have produced a product that makes a real difference to parents and I am looking forward to continuing our growth in 2014."