Stepping Stones Marketing has signed as the official distributor for the Belgium based toy company, Lilliputiens.
The new deal came in to effect from January 1st this year and will see the Cardiff-based company distribute the Lilliputiens toys across the UK and Ireland.
The range, previously represented in the UK by John Crane, will launch under its new distribution partner at the British Toy Fair later this month.
The Lilliputiens range marks the sixth toy and gift company to join the Stepping Stones Marketing portfolio, cementing the firm’s position in the distribution market.
Lilliputiens now joins Galison Mudpuppy, eeBoo and Peaceable Kingdom – each from the US – as well as UK based Scribble Down and DoodleBugz.
Managing director of Stepping Stones Marketing, Paul James, said: "We are delighted to represent Lilliputiens in the UK and Ireland, it is a brand we have admired and loved for many years and we look forward to bringing it to a much wider UK market in the years to come.
"The quality and play value of the brand grow within the UK as we supply both our existing stockists and welcome new retailers to our distribution network."