Zodiak Kids and master toy partner Vivid have appointed Famosa as the Spanish toy partner for popular pre-school brand, Tickety Toc.
The three year deal will see the Spanish firm distribute Vivid’s line of Tickety Toc toys throughout Spain and Portugal.
The range includes plush, figures, games and playsets and the agreement follows the recent appointment of Biplano as the brand’s representative across Spain and Portugal.
Furthermore, Clan TV, the Spanish free TV children’s broadcaster, will air the children’s show from January next year.
Jennifer Lawlor, senior vice president consumer products, Zodiak Kids London, said: "Zodiak Kids and Vivid are delighted to be partnering with Famosa and we look forward to building the brand in this key territory."
Enrique Alonso, category senior manager, Famosa, added: "For Famosa, working with Zodiac and an attractive property like Tickety Toc and of course having a partnership with Vivid, who have solid experience and great success with pre-school properties, makes this an exciting opportunity.
The toys are set to launch across the market in 2015.
Jonathan Busher, senior vice president international, Vivid, added: "Tickety Toc is a wonderful, exciting pre-school show and we are thrilled to partner Famosa in launching the toy to market in early 2015."