The Baby Products Association is encouraging its members to export baby products around the world, hosting a UK Pavilion at CBME Shanghai next year.
The association suggests that with ‘government funding at an all time high, it has never been a better time to exhibit overseas.’
To encourage activity from British companies, the group’s pavilion is being hosted at one of the world’s biggest nursery trade shows, taking place in July 2014.
Robert Anslow, BPA managing director, explained: "China is one of the fastest growing, emerging world markets with rapid urbanisation, increased wealth and consequently a massive demand for European baby products.
"The BPA has negotiated a very competitive rate for members to exhibit within the UK Pavilion in shanghai and this, together with the fact that the majority of exhibitors will be entitled to a grant of £3,000 towards their costs makes attending a very attractive proposition."
The BPA has secured 20 booths and, following the success of the Selling to China conference in November, it reports that places are ‘being snapped up fast.’
Anslow added: "Anyone hoping to get involved should get in touch as soon as possible to avoid disappointment."