Argos has partnered with social-commerce technology company Buyapowa to launch a co-buying trial enabling Facebook and Twitter fans to shop together for better discounts.
Utilising Buyapowa’s technology, customers can request special offers on their favourite products, then improve these offers by sharing them on social media and shopping together.
The Drum reports that as more people buy, the discount offer improves and the ‘co-buy’ get shared across Argos’ social media and other communications channels.
Neil Tinegate, head of digital innovation at Argos, said: "We have got a really strong community of followers on social media and we wanted to take our interaction with them to a new level by integrating social media with our core business – which is of course selling products people want at great prices.
"This is an interesting step or social media and we’re really excited to hear what our customers think of this new trial."
Gideon Lask, CEO and founder of Buyapowa, added: "Argos is an excellent example of an innovative retailer and this implementation shows the poet of social media to generate business and long-term loyalty.
"Retailers need to start thinking how to turn social into a transactional channel in a natural, social way – creating buzz while gaining customer loyalty and consumer insight."