Magic Choc’s Chocolate Picture Maker made a tea time TV appearance this week, starring on The Paul O’ Grady Show’s Top Six Christmas toys of 2013.
The TV presenter invited his guest star Michael Bublé and a host of children to demo and review each toy in the list, including the Chocolate Picture Maker and the Gelli Baff.
The Gelli Baff product works by adding its powder into water, stirring with your hand to create a thick colourful goo, while the Magic Choc Chocolate Picture Maker allows kids to create and personalise their own chocolate bars.
Kieran Murphy, head of marketing at The In Thing, said: "First was the news we had hit the top spot on Amazon, then ITV got in touch for the appearance on the Paul O’Grady show.
"It’s been a great week for the Magic Choc brand. It’s fantastic to be recognised as such a strong toy line, in such a public way."