The firm was selected as one of the entrepreneur's Small Business Saturday winners earlier this year

SweetDreamers celebrates successful 2013 with Theo Paphitis

SweetDreamers’ year seems to be going from strength to strength as its latest development sees the firm’s founder Lynda Harding join Theo Paphitis to celebrate its success over the year.

The firm was selected as one of the entrepreneur’s Small Business Saturday winners earlier this year, an initiative in which Paphitis retweets a company to his 403,175 Twitter followers each week.

Since the retweet, SweetDreamers has won numerous awards for its Ewan the Dream Sheep sleeping aide, including a Gold Mother and Baby Award.

The firm is now preparing to launch a new addition to the sleeping aide range in the New Year.

Harding said: "To gain this recognition from Theo is just fantastic and will really help raise our profile.

"2013 has been an amazing year and we are very excited for 2014 as we will be introducing fans to someone very special.

"I think Theo’s initiative is a great idea and I really admire that it encourages small businesses to support each other."

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