Playmobil is celebrating its 40th anniversary next year with the launch of new lines at Toy Fair as well as special products throughout 2014.
Starting from January next year, the firm will introduce new collections of Pirate Ships, Noah’s Arks, Fairies, Knights and Emergency Services, bolstering its classic range.
Following this, February will see the firm showcasing key new ranges at Toy Fair including Asian Dragons Land, Construction, Shopping Centre and Camping, all set for launch throughout the year.
From April, the launch of the construction range will feature Dump Trucks, Cranes, Surveyors and Construction Workers.
June will see the launch of Asian Dragons Land, featuring Knights, Ancient Castles, Secret Dragon Forts and Dragon Battle Ships.
The Shopping Centre range will enter retailers in July, featuring fashion, health and beauty play.
The anniversary campaign will be supported with a heavyweight advertising programme including TV and press, social media and extensive PR activity throughout the year.
‘Whether battling fiery dragons, living a leisurely life of luxury or working hard to construct something monumental, Playmobil has something to suit every child,’ a statement from the firm read.
‘The new ranges will allow children to explore their imaginations in 2014.’