Essex based plush toy specialist Posh Paws is aiming for a ‘successful 2014’ with the appointment of a new brand manager.
Building on the success it has seen this year, the firm has bolstered its team with the appointment of Lauren Hayward.
Hayward joins the firm with 10 years experience in both in-house and agency marketing and PR roles. She arrives at a time when new plush ranges from Disney, Universal and BBC Worldwide are set to hit the shops and the company explore new licensing opportunities.
Barry Groves of Posh Paws, said: "We are excited to welcome Lauren to the Posh Paws team. She brings with her a breadth of marketing skills and experience that I am sure will be invaluable to the company.
"Lauren comes from outside the industry and offer a fresh new perspective to marketing and communications for both our customers and us."