Magic Choc’s Chocolate Picture Maker is currently enjoying the view from the top of the Best Sellers chart on Amazon.
Backed by a TV marketing campaign, the chocolate toy launched exclusively with Hamley’s in the summer, and its UK distributors The In Thing are now reporting ‘fantastic sales this quarter.’
The product that allows kids to design and create their own chocolate bar is currently holding the number one spot in Amazon’s Best Sellers in Groceries, beating a 1kg bar of Cadbury’s Dairy Milk, retailing on the site for £8.33 (at time of publication).
Kieran Murphy, head of marketing at The In Thing, said: "When we launched with Hamley’s, we had such a fantastic reaction.
"Our TV campaign kicked off late November and we were all excited to see the Christmas sales build momentum.
"Magic Choc, the chocolate toy brand really came to life with this new product launch. The Amazon chart news is a great way to enter 2014 as we prepare for the trade fair schedule."
The Chocolate Picture maker and the rest of the Magic Choc range will be showcased at this year’s Nuremberg Toy Fair.