Kiddimoto, the balance bike and safety gear specialist, has launched a new style of helmet.
Following the reported success of the firm’s classic skate helmets, the four new cycle helmets have been designed to increase airflow while offering extra padding.
The Neon Dotty, Red Dotty, Neon Green and Union Jack style helmets boast international safety standard protection for children aged two and upwards.
The helmets also come complete with an adjustable headband, contrasting and adjustable straps and a sun visor.
Simon Booth, Kiddimoto MD, said: "These are different to any of our current range and offer stockists an option of offering classic skate lids, or truly original cycle helmets in some of Kiddimoto’s signature designs.
"Little cyclists will want to wear them as they look like mum and dad when they rife their Kiddimoto."
The new helmets retail at £24.99, a price that the firm boasts will offer retailer ‘great margin.’
Booth added: "These helmets offer a massive 50 per cent margin and are an easy sell when paired with Kiddimoto balance bikes and gloves."