Dr Wolfgang Link succeeds Antonio Urcelay, who was named chief executive officer in October of this year

Toys R Us appoints new European president

Toys R Us, Inc. has appointed Dr. Wolfgang Link as the new European president and member of the company’s Global Executive Committee.

Dr Link succeeds Antonio Urcelay, who was named chief executive officer in October of this year.

In his new role, Link will oversee the company’s armada of stores across Europe, providing leadership for business operations in nine countries: Austria, France, Germany, Poland, Portugal, Spain, Switzerland, the Netherlands and the UK.

Having previously served as managing director for the firm, Link will now have broad responsibility for marketing, merchandising, store operations, e-commerce and customer service excellence. Link will report to Urcelay.

Urcelay said: "Wolfgang has been a tremendous partner in strengthening and developing the company’s Central European business. We look forward to his continued contributions to the growth of our business in europe as we further advance the company’s position as the world’s leading dedicated toy and juvenile products retailer."

Link added: "I am proud to step into my new role leading the talented Toys R Us Europe team. Together, we will ensure our customers across Europe enjoy a differentiated shopping experience, including the best and broadest assortment of products and exceptional customer service."

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