Toy Business Forum has revealed the topical issues it will be discussing at Nuremberg Toy Fair 2014.
The Forum will be in Hall 3A at at Spielwarenmesse from January 29th to February 3rd, 2014 and experts will be on hand to speak about the latest toy trends and unusual marketing tools for equipping the toy industry for the challenges of the future.
Christian Blümelhuber, professor at the Berlin University of the Arts, will be tackling the subject of future management.
“We make decisions today for tomorrow based on the experiences of yesterday," said Blümelhuber.
"Companies must ask themselves if and how this works before planning their future,”
Toy specialist Reyne Rice will be revealing the latest developments in the international toy market while freelance business journalist Andreas Haderlein is set to discuss what strategies tomorrow’s shops should adopt.
The daily presentations run from 13:00 to 15:00 and handle the following topics:
Wednesday: ToyKnowHow – Recognizing Trends, Shaping the Future
Thursday: Multichannel – Successful Use of New Opportunities
Friday: Future Retail – Tomorrow’s Shop
Saturday: Marketing – Retail Branding
Sunday: Multichannel – Offline and Online for Success
Monday: Live Actions
A detailed overview of the topics is available at www.toyfair.de/toybusinessforum. The presentations are given in German and English.