The Toy Industry Association’s 111th American International Toy Fair has enjoyed a busy early registration process.
The event, which takes place between February 16th to 19th at the Jacob K. Javits Convention Center in New York City, has seen more than 4,800 guests already sign up to attend following the opening of the registration process a few weeks ago.
“We are pleased to announce a strong start for Toy Fair week in New York," said Marian Bossard, vice president of meetings and events at TIA.
"Registration has been open for just a few weeks, and we already have more than 4,817 guests signed on to attend, including buyers from big name retailers like Apple, Amazon, Walmart Stores, Harrods, Hobby Lobby Stores, and Toys R Us.
“As the largest toy tradeshow in the Western hemisphere, Toy Fair continues to grow with each passing year, welcoming more attendees and offering more innovative products, educational sessions, and networking opportunities than ever before.
"We can’t wait to unveil what’s in store over the next few months."
E-commerce platform ShopToyFair365 will provide registered exhibitors and buyers with ‘an innovative online marketplace and social network’ and the 2014 show will also offer a range of new educational programming, including an expanded learning track for toy inventors and designers in celebration of the 10th anniversary of Creative Factor, Toy Fair’s complimentary series for the creative community.
The 2014 show will also see an expansion of TIA’s Licensing Content Connection, including the launch of a Licensing 101 session presented by Advanstar.
The American International Toy Fair will take place February 16th to February 19th, 2014.
Visit www.ToyFairNY.com for more information or to register as an attendee.