Disney UK has launched a Cinderella-inspired Bibbidi Bobbidi Boutique at Harrods.
It marks the first time a Disney Parks and Resorts offering has been recreated in the UK and the experience forms the centre piece of Disney at Harrods.
The Bibbidi Bobbidi Boutique will see children meet their own Fairy Godmother-in-Training to learn the qualities needed to become Princesses or Knights.
“Our partnership with Harrods will bring Disney magic to an iconic British store in a completely unique way," said Anna Hill, vice president, The Walt Disney Company, UK & Ireland.
"The Boutique lets children step into the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie. We hope the experience will create memories that families can enjoy for a lifetime.’
The Disney at Harrods partnership also includes the launch of a dedicated Disney Store at Harrods, which opened on November 1st, and a refreshed Disney Café offering meals for families to enjoy together in a magical environment, while being entertained with classic Disney songs and movies played on screens around the restaurant.
“There’s only one Harrods, and there’s only one Disney but this partnership shows what can be achieved when two iconic brands work together," said Mark Briggs, store director at Harrods.
"Disney at Harrods will create a magical day out in itself, shopping for exclusive products at Disney Store, enjoying a meal together with added imagination at the themed Café and experiencing a royal transformation in the Bibbidi Bobbidi Boutique – we can’t wait to start welcoming guests.”
The Disney Bibbidi Bobbidi Boutique at Harrods opens on November 25th 2013 and the booking line will open from mid-November.