The new campaign will see Thomas and the Fat Controller travel the country to visit stores and deliver gifts

Hamleys and Hit Entertainment launch Tracks4Thomas campaign

Pre-school entertainment company, Hit Entertainment has partnered with Hamleys to launch its new Thomas and Friends Tracks4Thomas campaign.

The new campaign is a digitally led initiative utilising social media interactions to power Thomas on a virtual journey.

The Fat Controller launched the initiative at Hamleys’ flagship Regent Street store to crowds of families before making his way to Evalina London Children’s Hopsital, part of Guy’s and St Thomas’ NHS Foundation Trust, to deliver gifts.

Read the full coverage on Licensing.biz.

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