Cartamundi boosts sales and marketing team with industry veterans

Cartamundi UK has bolstered its sales and marketing team with two new appointments.

Trudi Bishop (pictured) has joined the firm as head of marketing and licensing. Working across the full product range and sales channels, Bishop will aim to continue to improve Cartamundi’s retail product offering.

Bishop boasts extensive experience in product marketing across the UK, EMEA and Australasian markets from her previous roles at LeapFrog.

Meanwhile, Hayley MacLeod has joined the company as national account manager. Her new remit will cover the grocers and other key retailers, alongside developing the retail and own-label business sectors for the UK division.

MacLeod arrives with significant UKI and international sales experience in the toy and gift industry with Flair Leisure Products, Vivid and The Lagoon Group.