Toy Retailers Association unveils top 50 toys that will 'dominate Christmas'.

Dream Toys 2013 revealed

The annual Dream Toys listing has been revealed this morning, with the Toy Retailers Association highlighting the top 50 toys which it says will ‘dominate Christmas’.

The list has been selected by a panel of independent buyers that represents 80 per cent of toy retailers from stores including Hamleys, The Entertainer, Argos, Smyths, Toys R Us, Toymaster and Toy Town.

As well as the top 50, the panel has chosen the Top 10 Toys which they believe will take centre stage this Christmas season.

The Top Toys are:

City Coast Guard – LEGO

Doc McStuffins Doctor’s Bag Play-set – Flair

Flying Fairy by Flutterbye – Spin Master

Furby Boom – Hasbro

InnoTab 3S – VTech

LeapPad Ultra – LeapFrog

Monopoly Empire – Hasbro

Monster High 13 Wishes Doll – Mattel

Nerf N-Strike Elite RapidStrike CS-18 – Hasbro

Robo Fishbowl – Zuru-Geemac

Teksta Robotic Puppy – Character Options

Meanwhile, the top 50 toys have been broken down into six categories: Granny Knows Best (perennial favourites), Playground Banter (playground crazes), These Are Going to Tech Off (showcasing the influence of tech), The Name’s the Game (licensed product), £25 and Under, and Let’s Get Busy (toys which capture the imagination).

"Christmas 2013 is set to be a strong year for toys and this is a great Dream Toys list that reflects not only the need for toys to appeal to all budgets and tastes, but also how tech is continuing to increase its influence within toys, from pads and robotic dogs to flying fairies and fish," said Gary Grant, chairman of the Dream Toys committee.

"The list perfectly illustrates the innovation, diversity and widespread appeal of toys, whilst acknowledging that parents and families need a variety of price options."

Frederique Tutt, global toy analyst with The NPD Group, added: "This festive season, we expect to see a slight increase in toy spend compared to last year. Much of this growth is going to be driven by a combination of innovation and technology in the sector.

"This is good news for the toy industry, as 2013 has seen a soft performance so far, due in large part to the combination of post-Olympics sales declines, poor outdoor toy sales following spring’s bad weather and the absence of a summer movie blockbuster.

"This is counterbalanced by the fact that sales for special occasions are on the rise (+4 per cent in the last 12 months) and, as a result, we are confident Christmas 2013 should end the year on a positive note."

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