Vivid's line will feature as part of a sponsored treasure hunt, dog show style competition and range sampling

AniMagic range to appear at Discover Dogs event

Vivid’s AniMagic range will be appearing at Discover Dogs, London’s biggest dog event.

Taking place between November 9th and 10th at London’s Earls Court, the event, organised by the Kennel Club, promotes and educates on dog and puppy buying, showing and training as well as encouraging young dog owners through their Young Kennel Club initiative.

“With over 30,000 visitors expected over the two days, the event will provide a perfect showcase for the range and enable children attending the show to sample and experience the AniMagic range through the Young Kennel Club Activity Area," said Kerry Paternoster, senior brand manager at Vivid.

“Initiatives to promote the range at Discover Dogs will include a sponsored treasure hunt, dog show style competitions, range sampling and PR stunts designed to appeal to fans of dogs and animals generally”.

Take a look at the Discover Dogs event below:

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