LEGO Duplo is celebrating an exclusive festive partnership with Hyde Park Winter Wonderland’s Santa Express, becoming the first brand to sponsor the seasonal train.
The sponsorship was introduced and brokered by Brandmeetsbrand and will include full and exclusive LEGO Duplo branding of the event’s Santa Land attraction.
The partnership has been formed as the toy company makes its award winning Number Train the focus for Christmas 2013.
Genelle Holton, brand manager at LEGO Duplo, said: "We are delighted to be sponsoring the Santa Express and adding some LEGO Duplo magic to what is one of the biggest family events of the year.
"This is a really exciting project for the brand and we are looking forward to engaging with our consumers at this festive time."
Hyde Park Winter Wonderland will run from November 22nd through to January 5th 2014.
Jon Rogers, director at PWR Events, added: "We’re thrilled to be working with LEGO Duplo – a high profile brand that’s such a perfect fir for Hyde Park Winter Wonderland."