A survey by fundraising platform Give As You Live has found that 87 per cent of Britons believe that their favourite retailers are failing to support good causes.
The worst performing retail sectors were cinema, electronics and gadgets, books, games and DVDs, DIY, holidays and sport and leisure, where over 90 per cent of respondents recalled no charitable support when thinking of their favourite retailers.
The survey asked 2,000 Britons, and only 13 per cent could state their favourite retailers providing charity support.
Elsewhere, 15 per cent noticed charitable activities from their favourite fashion retailer, 16 per cent from their favourite healthcare, beauty and pharmacy and just 11 per cent for their utilities provider.
The best performing sector was ‘Food and drink’, but 59 per cent still recalled no charitable support when thinking of their favourite retailer.
Polly Gowers OBE, CEO and founder of Give As You Live said: “During a difficult economic period, everyone – including retailers – should be seen to be doing their bit to give back to society.
"Charities and good causes have been some of the worst hit by the squeeze and, as spending increases, it’s time to direct cash their way.”