Celebrity mum Sara Cox has supported the launch of VTech’s Kid Connect function for the InnoTab 3S following recently released findings in a report on the new initiative.
National newspapers, including Daily Mirror and Daily Star, broadcast the findings of research that examined how connected today’s children are and the importance of kid’s safe technology such as the Kids Connect application.
The campaign picked up momentum on Sky News Sunrise as TV presenter Eamon Homes discussed the findings of the report, while BBC Radio’s Sara Cox promoted the InnoTab 3S and its exclusive Kids Connect technology on the nation’s airwaves.
Cox said: "The new InnoTab 3S provides children with some great educational content and a child safe communication tool – Kid Connect, so that as a parent you have the control and peace of mind that they are using technology safely."
Andre Welch, senior brand manager at VTech UK, added: "This spike of PR activity with Sara Cox coupled with our recent heavy weight TV advertising campaign is part of a focused strategy to ensure InnoTab 3S is a top toy fro Christmas."