Spurred on by the ‘incredible success’ of its One Direction licensed product range, Mask-arade has secured the official licenses for further X Factor favourites, Little Mix and Union J.
As the all-girl singing quartet prepares to launch a new single and album this November, Mask-arade is predicting ‘big sales’ of its new party mask range, while a collection of Little Mix Life size standees will be released ahead of Christmas.
Meanwhile, the firm believes its new range of Union J products are set to be ‘huge sellers’ this Christmas and New Year with a range including Union J face masks and life size standees.
Mask-arade’s licensing director, Ray Duffy, said: "We see this as a massive addition to our licensed product portfolio.
"Little Mix and Union J are the hottest properties around in the pop world and if sales are anywhere near what we have experienced with One Direction, then 2014 is going to be one hell of a year for Mask-arade."