Arts and crafts brand Crayola is teaming up with Scholastic to launch a hunt for the best doodler in the UK.
The latest initiative is being launched in celebration of the latest instalment of the Tom Gates franchise hitting retail this week.
Open to all ages, the competition calls on entrants and budding artists to ‘out-doodle’ Tom Gates, drawing anything they like in their own unique way.
The competition will feature on the book’s front cover as well as inside, and will be supported via Scholastic and Crayola’s online and social media channels throughout the autumn.
The winning work of art will be chosen in January and will receive a bespoke illustration created for them by the book’s author, Liz Pichon, along with a year’s supply of Crayola art supplies.
Richard Venner, Crayola’s senior brand manager, said: "It’s a great piece of activity that links perfectly to what Crayola is all about and the theme of the Tom Gates books themselves.
"The end results from competitions like this never stop to amaze, and it’s always fantastic to see how our target audience use their imagination to express themselves."